How Does Article Marketing Work?

Content distribution is an effective way to gain one-way inbound links. It’s also a common and useful practice to increase targeted web traffic to your site.

Article writing is one of the most popular content distribution methods that can be an immense contribution to your link-acquisition process.

Today I would like to talk about how does article marketing work.

Modern search marketing trends require staying updated so that a good content from your articles matters a great deal for a website. To get your web pages pop up in the search engines when people conduct search, one of the secret to article marketing is that you write an article and put your strategic keyword in the title, just like this article you are reading now.

When web surfers search for the information from Internet, they don’t just use one keyword or phrase for the product or services they are looking for, they use a multitude of other words to search with as well, which are what known as long tail keywords. This is another one of the secrets to article marketing.

In order to get a website found by them, you need to define your strategic keywords and key phrases first.

But how do you know what the keywords are? Which one should put into your article? The answer is simple; you can through conduct preliminary keyword research and get a list of keyword suggestions for the content you want to write. If you get it right, you can make a lot of money by marketing online. But if you get it wrong, your efforts are doomed from the beginning.

The aim of the preliminary research is to assemble a core base of keywords with the highest potential, so you can use this material when writing your articles or structure your web pages. More importantly, this research creates a basket of keywords which form the basis for a latter stage of advanced investigation where you will need to pick out the keywords to actually use in your article marketing optimization.

Through conducting preliminary research, you can find out the information of Competition and Daily World Searches, it gives you a clear picture towards what are the optimal keywords that you should select and use when you write your articles.

Let’s take “dog training” as an example. The phase here is “dog training”. But how do you know what the competition is, and how many people are searching for this particular phase?

There are many free and paid tools and web-based services available to perform this search, as well as by extracting them manually from the top-ranked pages. Such as Google free keywords search tool, Yahoo! Search Marketing and WordTracker etc.

Web CEO keyword suggestion tool is another great choice, it uses a keyword database regularly updated from many search engines, which can help you conduct both preliminary and advanced research with maximum convenience and relevance.

Back to the example, the main keyword has over 1,000,000 searches which is quite a few. However, it has over 26 million competing sites. This is pretty massive competition, and for most people, if you write article about dog training, you will not be able to compete at this level.

However, don’t give up yet, this is where the long tail key words come into play. These are the keywords that are searched on fewer times per month with have less competition.

For instance, “search and rescue dog training” has 814 searches, and 10,200 competing websites. See, if you write an article that focus and around this phase, it will be a lot easier for you to achieve your article marketing success.

On the other hand, if you plan to create a web page out of your article for the search engines, then places your keywords several times throughout your text.

Finally, remember that, before you start your article marketing campaign, you need to start with finding the most general terms that can characterizing your business, then break into more specific ones and optimize it for the most specific term characterizing your content. Focus on terms with low competition and a high number of daily searches and without damaging the relevance are the keys to help you achieve your article marketing efficiency.